Should you buy Beiersdorf shares on the stock market in 2026?

Beierdorf Aktiengesellschaft is a German company, a market leader in personal care and cosmetic products. Discover how buy Beiersdorf stock on the Frankfurt Stock Exchange under the best conditions and at the best time as well as various analyses of its price and the current consensus of analysts.

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How to Buy Beiersdorf Shares (BEI) on the Stock Exchange?

  1. Create an account with DEGIRO for buy stocks Beiersdorf with competitive fees.
  2. Deposit money using the payment method that suits you.
  3. Open a position to buy Beiersdorf stock.

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Best Stockbrokers for Investing in Beiersdorf (BEI)

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Real-Time EIB Share Price Evolution – Chart

You can follow and analyze the recent evolution and live, real-time price of Beiersdorf stock from this Xetra market chart.

Buying Beiersdorf Shares – How Much Would You Have Earned?

PERIOD

VARs.

+ UP

+ DOWN

January 1st

+ 9.65 %

108.05

81.86

1 week

+ 0.15 %

104.95

101

1 months

+ 3.39 %

108.05

98.54

3 months

+ 6.93 %

108.05

96.38

1 years

+ 6.80 %

108.05

81.86

5 years

+ 24.15 %

117.25

75.11

It's a bit difficult to determine the exact return on a Beiersdorf share. It all depends on the amount you invested and the year of your investment. However, one thing is certain: you could have made significant profits by investing in this stock. Discover the return on your BEI share purchase in this table.

How to Open a Stock Account in mai 2026

1. Go to the site XTB

2. Complete the Account Opening Application

3. Fund your account (at least 1000 euros recommended)

4. Start Investing

Buy Beiersdorf Shares – Should You Buy or Sell in 2026?

We recommend buying Beiersdorf stock, as the price is expected to reach €120 by the end of the year. Experts predict a bright future for this stock. Beiersdorf is capable of surprising on the upside in 2026. Now is the time to decide to invest in Beiersdorf stock with a regulated broker like [name of broker]. DEGIRO.

Beiersdorf Share Dividend History ISIN DE0005200000

Year

Dividend (EUR)

Payment date

Yield

2021

0.70

08/04/2021

0.68%

2020

0.70

05/05/2020

0.69%

2019

0.70

24/04/2019

0.78%

2018

0.70

30/04/2018

0.77%

2017

0.70

25/04/2017

0.78%

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Is Now the Right Time to Buy Beiersdorf Stock? – Review

Yes, now is the perfect time to buy Beiersdorf stock. Indeed, according to its first-half 2025 results, the group saw a 12.3% increase in revenue. And for the full year 2026, the Beiersdorf Group forecasts a further increase of between 5% and 10%. Thanks to this report, which was very well received by investors, the German cosmetics group's stock rose by 8%. Furthermore, the Beiersdorf Group is part of the composition DAX 40 at a rate of 0.88%.

If you want to invest in Beiersdorf stock and make profits in the long term, it is worth investing now.

Buy Beiersdorf Shares – Recommended Broker for Investing in Beiersdorf Shares?

DEGIRO is the best broker for buying Beiersdorf shares on the stock market. Indeed, the platform offers everything needed for reliable, fast, and secure stock market investing.

Here are the reasons that make this platform interesting:

  • a Regulated Site
  • Variety of Instruments and Stocks to Trade
  • An Easy To Use Platform
  • Flexible Costs
  • Mobile App Available

All these options make DEGIRO lThis broker is ideally suited for both professionals and beginners. Indeed, the trading fees charged by the platform are among the lowest on the market. Furthermore, at the moment, DEGIRO rewards all its new members. After their first deposit, they benefit from free 50 euros.

Buy Beiersdorf Shares: Market Capitalization and Key Figures for Beiersdorf Shares

  Key Information about Beiersdorf

Symbols

AT 

Year of creation

March 28, 1882 

Activity

Cosmetics and adhesive products 

Current market capitalization

23.28 billion Euros

Turnover in 2020

7.025 billion Euros EUR

Net income in 2020

560 million Euros EUR

Total Assets in 2020

9.161 billion Euros EUR

Free cash flow in 2020

704 million Euros EUR

Current price

102.8 EUR

All-time price: 52-week high

108.05 EUR

Historical price: 52-week low 

81.86 EUR

Why Invest in Beiersdorf Shares?

Are you considering buying Beiersdorf AG shares but wondering if it's actually a profitable investment? Here are a few reasons to be interested in this stock.

  • Results that exceeded analysts' expectations: the Nivea manufacturer is experiencing a business recovery driven by strong demand in North and Latin America. Analysts are predicting revenue of €3.8 billion.
  • Sales growth: Beiersdorf's organic sales growth of 28,3% in the second quarter, driven by demand for its dermatological brands as well as its first aid products.
  • Its many years of experience: Beiersdorf has 130 years of experience in the cosmetics market

Which stock market products should I use to buy Beiersdorf shares?

  1. Buying Beiersdorf shares with a PEA or securities account – Through a broker DEGIRO
  2. Buy an ETF with Beiersdorf stock – Always with DEGIRO
  3. The contracts on the difference Beiersdorf at Vantage ;
  4. Futures contracts at Beiersdorf DEGIRO.

Fundamental Analysis of Beiersdorf Share Price

Based on historical Beiersdorf stock prices, here is our analysis of its value.

  • Analysis 1: The evolution of Beiersdorf's share price has been very interesting over the last 5 years.
  • Analysis 2: Despite periods of decline in the share price, the Beiersdorf share price has never fallen below $80 in the last year.
  • Analysis 3: 2025 looks promising for investing in Beiersdorf stock. Since the beginning of January, the share price has increased by +9.65%.

The Various Factors That Can Influence Beiersdorf's Share Price

While the EIB share price is currently experiencing an upward trend, several factors can influence its price. Here are the factors to consider:

  • Competition: The cosmetics industry faces fierce competition with new innovations on the market.
  • Purchasing power: the increase in sales depends primarily on purchasing power
  • Raw material prices: an increase in raw material prices will raise product prices on the market, which directly impacts sales.

Buy Beiersdorf Shares – Who are the main executives of Beiersdorf?

Last Name

Age

Seniority as Director

Title

Stefan de Loecker

53

2 years (since 2019)

Président du conseil d'administration

Astrid Hermann

46

1 years (since 2021)

Financial director

May Shana'a

-

7 years (since 2014)

Senior Vice President - Research and Development

Jens Geissler, Dr.

-

11 years (since 2010)

Treasurer and Head of Investor Relations

Ralph Dieter Gusko

59

33 years (since 1988)

Member of the executive committee

Thomas Ingelfinger

60

7 years (since 2014)

Member of the Board of Directors

Zheng Rong Liu

52

8 years (since 2013)

Member of the Board of Directors

vincent warnery

52

4 years (since 2017)

Member of the Board of Directors

Buy Beiersdorf Shares – Beiersdorf Directors

Last Name

Age

Seniority as Administrator

Title

Reinhard Pöllath

72

17 years (since 2004)

Chairman of the Supervisory Board

Michael Herz

77

17 years (since 2004)

Member of the Supervisory Board

Manuela Rousseau

65

22 years (since 1999)

Member of the Supervisory Board

Christine Martel, Dr.

50

9 years (since 2012)

Member of the Supervisory Board

Hong Chow

49

4 years (since 2017)

Member of the Supervisory Board

Reiner Hansert

59

4 years (since 2017)

Member of the Supervisory Board

Martin Hansson

45

3 years (since 2018)

Vice-Chairman of the Supervisory Board

Jan Koltze

57

2 years (since 2019)

Member of the Supervisory Board

Olaf Paper

46

2 years (since 2019)

Member of the Supervisory Board

Frédéric Pflanz

52

2 years (since 2019)

Member of the Supervisory Board

Who Buys Beiersdorf Shares? – Shareholders

Last Name

Stocks

Percentage Title

Maxingvest AG

Phone: 128 973 600

51,20%

Beiersdorf Aktiengesellschaft

Phone: 25 181 016

9,99%

Ninety One SA (Pty) Ltd.

Phone: 2 957 508

1,17%

The Vanguard Group Inc.

Phone: 2 516 398

1,00%

MFS International Singapore Pte. Ltd.

Phone: 2 084 534

0,83%

Norges Bank Investment Management

Phone: 2 012 918

0,80%

MFS International (UK) Ltd.

Phone: 1 982 060

0,79%

Dodge & Cox

Phone: 1 900 000

0,75%

Amundi Asset Management SA (Investment Management)

Phone: 1 831 177

0,73%

FIL Investment Advisors (UK) Ltd.

Phone: 1 575 833

0,63%

Buy Beiersdorf Shares – Sales Breakdown by Activity

Sales

2019

2020

Consumer

€6 million

82%

€5 million

81.1%

Tesa

€1 million

18%

€1 million

18.9%

Buy Beiersdorf Shares – Sales Breakdown by Geographic Area

Sales

2019

2020

Africa, Asia, Australia

€2 million

33%

€2 million

31.5%

Europe

 €2 million

29.8%

€2 million

29.6%

Germany

€1 million

19.3%

€1 million

19.8%

America

€1 million

17.9%

 €1 million

19.2%

History and Journey of Beiersdorf

  • 1882: Paul Carl Beiersdorf innovates in the field of first aid by filing the first patent for skin adhesive, the ancestor of the bandage.
  • 1900: Dr. Lifschütz files the patent for the first water-in-oil emulsion based on Eucerit.
  • 1911: Oscar Troplowitz created modern cosmetics by successfully producing the first stable oil and water emulsion, sold under the name Nivea cream.
  • 1989: The group created Nivea for Men, then expanded into anti-wrinkle creams with Q10+. The group also developed in the makeup sector, launching Nivea Beauty in 1997.
  • 2010: Beiersdorf sells the Juvena and Marlies Möller brands to the Austrian group Troll Cosmetics GmbH
  • May 2019: Beiersdorf announces the acquisition of Coppertone, an American manufacturer of sunscreen, for $550 million from Bayer
  • On December 17, 2019, in the wake of COP 25, Beiersdorf stated that all its sites worldwide had been converted to renewable energy in 2019.

How to Choose a Broker to Buy Beiersdorf Shares?

To choose the right broker to buy Beiersdorf AG shares, you will need to:

  • Select a trustworthy broker capable of securing your transactions. This broker must be properly regulated and not listed on the AMF's blacklist.
  • Make sure that your chosen website offers Beiersdorf stock. Simply search for BEI stock in the list of available stocks.
  • Compare brokerage fees, as some brokers charge flat fees while others calculate fees based on the value of the shares traded. The website DEGIRO remains the best broker to buy Beiersdorf stock at the lowest cost.
  • Check the leverage level if you buy Beiersdorf shares as a CFD. Vantage for example, you can use a leverage level of up to 1:500.

Buying Beiersdorf Shares on the Stock Exchange – Tips and Recommendations for Beginners

If you are a beginner in the world of trading, here are our tips and recommendations for buying Beiersdorf stock.

  • Take training courses: Before investing in stocks, we advise you to take trading courses. The website DEGIRO For example, it gives you access to training materials to learn how to buy EIB shares.
  • Use a demo account: Before buying BEI stock with a real account, you can try out different trading strategies using virtual money.
  • Follow the News: To estimate the price of a Beiersdorf share
  • To stay up-to-date on the latest news about the group, you should visit websites such as ABC Bourse, Boursorama, Zone Bourse, or Les Echos. Also, take the time to read forum reviews to determine if it's a good time to invest in EIB shares.

How to Invest in EIB in 2026? – What is its Business Model?

Beiersdorf has grown significantly in recent years, making it important to explore its business model. We will primarily discuss:

  • Beiersdorf Commercial Offer
  • Beiersdorf's Main Activities
  • Beiersdorf Customers
  • Beiersdorf's commitment

1. Beiersdorf Commercial Offer

For over 130 years, the Beiersdorf AG Group has been providing innovative skincare. Their success has always been rooted in their innovative strength and the continuous development of their unique brands and products. They consistently strive to maintain and enhance the high quality and consumer trust in their skincare products.

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2. Beiersdorf's Main Activities

Beiersdorf focuses on two types of activities

  • cosmetic products which represent 81,1% of turnover: face and body care products (brands Nivea Labello, 8×4, SBT, La Prairie, Slek and Florena), hair products (Nivea), dressings and bandages (mainly Hansaplast and Elastoplast) and dermatological products (Eucerin);
  • adhesive products which account for 18,9% of turnover: plasters, adhesive strips, plastering strips, scotch tapes, etc. (tesa brand).

3. Beiersdorf Customers

When it comes to skincare, everyone has their own unique needs. With globally recognized brands like NIVEA, Eucerin, and La Prairie, Beiersdorf is present in three key market segments: mass market, dermocosmetics, and premium. These are skincare products suitable for all skin types.

4. Beiersdorf's commitment

The group's strategic priorities are competitive and sustainable growth, including:

  • Surpass the market
  • Creating value for the consumer
  • Ensuring sustainable profitability

Buy Beiersdorf Shares – Who Are Beiersdorf's Competitors?

Beiersdorf's main competitors are:

Buy Beiersdorf Shares – The Most Promising Stock Market Investment

The Beiersdorf Group, with 150 subsidiaries worldwide, is one of the world leaders in the cosmetics sector.

The company recorded revenues of €3,449 billion in 2020, a slight decrease, but expects strong growth by 2026. Beiersdorf's first-half results show organic growth of 9.7%.

The BEI stock market is an attractive long-term investment. Invest in Beiersdorf stock market shares with a reputable broker like DEGIRO to get more profit.

✔️What is the share price for Beiersdorf?

Beiersdorf shares are listed on the Frankfurt Stock Exchange (XETRA).

Why invest in Beiersdorf?

The results of the Beiersdorf group are impressive, as is its reputation in the world of cosmetics.

How to Invest in Beiersdorf?

To invest in Beiersdorf, we recommend using a secure broker such as DEGIRO

Rachel Mokam
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